How to Market Your Dental Practice Professionally
If you’re in search of new ways to market your dental practice, there are things you can do effectively without depleting your resources. We know it gets so frustrating sometimes. You want to go as hard as you can while maintaining a sense of professionalism so your practice doesn’t appear cheap. This often leaves no chance for creativity, but fortunately, it need not always be like that.
The following are five marketing ideas you can try to boost your market presence while keeping the pride in your dental practice:
1. Be warned about the Hawk.
Not so long ago, Google, through its Hawk update, targeted online businesses that were involved in shady practices. While this turned out perfectly in terms of the intended result, there was one unfortunate problem: businesses located close to each other started having issues. And this is not good for dental practice marketing, knowing that a lot of dentists share a building.
The danger is that with this Hawk update, any of a set of similar businesses within a single location, can be automatically assumed to be a spammer forgery. But don’t fret. You can prevent this, provided you remain in control of your local search engine optimization (SEO) ranking just like Le Dentiste has been doing.
2. Make sure your business details are correct.
If you want an automatic lift above practically fifty-percent of dental practices out there, keep the information on your Google My Business entry current. This isn’t going to take five minutes and is completely free. It’s shocking to know how many businesses admit to having inaccurate Google My Business information, or don’t even know that such a feature exists on the web. Le Dentiste is well aware of this and is taking full advantage, just as any dental practice (or any business for that matter) should.
3. Be useful on mobile.
Just in case nobody told you yet, Google now prioritizes mobile-friendliness when indexing websites, so if yours does poorly in this department, expect your ranking to suffer. The reason is clear: everybody is on mobile these days. Check the Le Dentiste website to see an example of mobile-responsive web design..
4. Keep your page loading times up to speed.
Page loading times is yet another factor considered by Google when assigning SEO ranks. Of course, how fast your pages load is also a factor for your visitors, who normally don’t have time to wait Almost half of consumers actually expect a web page to loan within 2 seconds. And this is rather understandable, knowing that everyone is just busy these days. With Le Dentiste’s website, it’s easy to see how fast loading times can make a difference.
5. Spend time email marketing.
You may have heard that email marketing is dead, but not at all. With a serious campaign, you can get a 4400% ROI and about $44 for every dollar spent. Ask Le Dentiste how they do it, and maybe they will give you tips.